- Develop content strategy and digital ideas across all relevant social and digital platforms (Facebook, Instagram, Twitter, Youtube, etc.) and identify opportunities of engagement with the target audience to add value to the user experience.
- Lead content creation and management on digital platforms and social media to garner a strong and engaging presence online in Malaysia, and working together with agency & in house creative teams.
- Craft copy for content to engage and build relevant connections with consumers.
Familiarize Malaysia¡¯s Food, pastry, bakery , coffee current social media trend.